Ariat International was founded to provide equestrian riders with technologically advanced footwear and apparel. Today, they are the top-selling brand of cowboy boots in the US. They wanted to evolve from a niche brand, which had focused on marketing to Western and English riders, to a cohesive equestrian lifestyle brand that would resonate with all riders.

We created “It’s Why I Ride,” a campaign platform that allowed all riders to tell stories of their unique bonds with their horses. The campaign appeared in retail signage, print, online and TV, culminating at Ariat’s sponsorship presence in the 2010 World Equestrian Games in Kentucky. The campaign and the brand’s presence during the World Equestrian Games has been hailed by Ariat management as their biggest marketing success in the company’s history.

Project Services

  • Brand Architecture
  • Brand Asset Finalization
  • Brand Identity System
  • Brand Platform
  • Brand Stewardship
  • Brand Story
  • Category Analysis
  • Collateral System
  • Competitive Audit
  • Consumer Promotion Design
  • Content Development
  • Corporate Identity
  • Environmental Design
  • Ideation & Prototyping
  • Internal Brand Education
  • Mechanical Production
  • Online Advertising Production
  • Print Advertising Production
  • Television Advertising Production
  • Touchpoint Analysis
  • Web Design


From the Client

“Addis Creson delivers. Smart brand strategy, first-class creative, exceptional account partnership. The work we did together continues to inspire.”


Telly Awards Winner - Silver 

Back To Top