CafePress is a leader in online user-generated commerce. The website hosts products designed by users, while CafePress provides the ecommerce platform. The site also allows buyers to shop for or create something unique for themselves. After a decade in the market, CafePress wanted to make sure they still had a relevant brand strategy and corresponding identity.

We began with a visual exercise for the brand platform, which established clear parameters for the new identity. The textured logo we created reflects the hands-on, spontaneous nature of self-expression; a robust color palette and friendly icons capture the vitality of the community. We also created a sustainable packaging guideline with goals, targets, and processes for production. CafePress was so pleased with the new brand identity, they created a video from our brand story to share the experience.

Project Services

  • brand identity system
  • brand story
  • collateral system
  • competitive audit
  • corporate identity
  • package design prototypes
  • stakeholder interviews
  • standards development
  • sustainable packaging recommendations
  • touchpoint analysis

Area of Focus

  • Sense of Place
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