Every parent wants an easy way to prepare healthy, fresh meals their kids will enjoy. For our client, this was the beginning of a brand idea: a grocery store dedicated to kids’ nutritional needs and parents’ peace of mind. Kidfresh sought our help to define a new category and prepare them for future competition. Using a bold, graphic design system that appeals to the affluent urban moms, we presented Kidfresh as a healthy and fun food store for children and a new lifestyle brand for the whole family.

The launch of the Kidfresh grocery store in New York and online proved to be a big hit. With appearances on CBS, NBC, and The Today Show, Kidfresh has gained recognition and become an essential part of the day for families. The brand has since expanded to include classes, catering, and airport distribution.

Project Services

  • Brand Asset Library
  • Brand Identity System
  • Brand Platform
  • Brand Story
  • Business Strategy Review
  • Category Analysis
  • Collateral System
  • Environmental Design Prototypes
  • Merchandise & Apparel
  • Package Design
  • Stakeholder Interviews
  • Standards Development


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