San Francisco-based Switchfly (formerly ezRez) provides a single technology platform for travel and rewards products under their clients’ brand names. Companies like United Airlines are able to easily share information—like customer segments and pricing—between their own products to optimize conversion rates. But most importantly, the experience for their customers is continuous and seamless.

As Switchfly planned to expand their services, they knew they had to evolve their brand. We helped them define their brand platform and broader mission: engineering rewarding experiences. The name “Switchfly” captures their travel heritage and ability to “switch on” possibility, while a stylized “S” in their visual identity conveys adaptive precision. The revitalized brand has been well received and has helped them secure funding for continued growth.

Project Services

  • Brand Identity System
  • Brand Platform
  • Brand Stewardship
  • Brand Story
  • Business Strategy Review
  • Category Analysis
  • Collateral System
  • Competitive Audit
  • Content Development
  • Corporate Identity
  • Merchandise & Apparel
  • Naming
  • Stakeholder Interviews
  • Standards Development
  • Touchpoint Analysis
  • Tradeshow Design
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