Creative Partner for Progressive Brands
Aug. 14, 2013

Starting A Revolution

Addis

We're very excited and very proud to see the new meal kits from Revolution Foods hitting the shelves at Safeway and Whole Foods this week!     

Jun. 20, 2013

Addis Creson four-legged friends featured in Take Your Dog To Work Day article.

Addis

The American workplace is going to the dogs. Or rather, the dogs are going to the American workplace. Friday is the 15th annual Take Your Dog to Work Day. And here in the pet-crazed Bay Area, the local canine contingent is expected to descend upon Internet startups, nail salons, auto-body shops and all manner of job sites as part of a yapping, shoe-chewing, scraps-begging trend that shows little sign of being curbed.    

May. 06, 2013

Biting commentary: A new company is trying to make school meals healthier

Addis

We congratulate our client, Revolution Foods, for receiving recognition from The Economist for their life-changig work at elementary schools.  

Apr. 12, 2013

Irrationality

Addis

Dan Ariely is a professor of Psychology and Behavioral Economics at Duke University. His bestselling 2008 book, Predictably Irrational, presents the idea that previously ignored or misunderstood forces, such as emotions, environment, memories, and context, influence our decisions more than we think.

Mar. 12, 2013

Verlasso works to tackle sustainable salmon farming

Addis

"In the fish counter, all the salmon are dead, all the salmon are red, and none of them can tell a story. It's incumbent on us to tell the story." - Scott Nichols  See what GreenBiz.com has to say about Verlasso salmon

Feb. 19, 2013

Steven Addis on the Tesla Model S: Worth fighting for?

Addis

Elon Musk, CEO of Tesla, is fighting back against a negative review of his electric car, the Model S, that appeared in the New York Times.  Steven Addis shared his opinion on the matter with the San Jose Mercury News: Because Tesla is just beginning to ramp up production of the Model S, it was critical that Musk personally respond to The New York Times review, said Steven Addis, chief executive of Addis Creson, a brand strategy and design firm in Berkeley who owns a Model S. "Making this a war with The New York Times isn't the most diplomatic way to go about it," he said. "But it shows passion. It shows confidence in his product." Click through to read the whole article.

Jan. 23, 2013

Can't Make It to Sundance? Some Tips for Telluride Instead

Addis

Take it from a true film buff: Telluride is a film lover's film festival. In this guest post on Fest 300, Steven Addis draws from over 15 years of attending the Telluride Film Festival to share his recommendations on how to get the most out of the festival-going experience. If you love to watch movies “until your eyes fall out” and rub shoulders with stars and fellow film connoisseurs, keep reading  

Jan. 14, 2013

Steven Addis appears live on CBS to discuss his recent TED talk

Addis

CBS This Morning invited Steven Addis and his daughter Sabina out to New York this past weekend to discuss his moving TED talk on photography, memory, and father-daughter bonding.   

Jan. 10, 2013

John Creson to speak at AIGA SF on February 21

Addis

John Creson will be joining a distinguished panel of industry professionals in San Francisco this February to discuss designer-client relationships in an AIGA SF "D.Talk."

Jan. 09, 2013

Steven Addis weighs in on Lincoln's upcoming Twitter-based Super Bowl ad

Addis

Weaving social media into the spot is smart, "but people have to want to watch it," says brand guru Steven Addis. The tweets, he says, "had better be pretty special."

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