Revolution Foods is on a mission to change the way kids eat. Serving meals in hundreds of lunchrooms nationwide, the company is improving countless students’ lives and leading the conversation on childhood health. As they entered the seventh year of their mission, they broadened its scope into the grocery aisles to reach moms and post-student consumers. The brand had to “speak” across a new ecosystem of products and services.
The new Revolution Foods identity is a fresh, modern emblem for healthy living. It takes the apple symbol from previous identities and transforms it into a more graphic, stylized icon. Simplicity and boldness give the packaging an approachable feeling and allow it to be easily extended to multiple applications. The new logotype also brings a more modern, progressive character to the brand. The new Revolution Foods identity signifies the positive, revolutionary spirit that the company lives by every day.