Our work with Kashi represents our most significant impact on positive change. For over a decade, we’ve been Kashi’s branding partner, together changing the landscape of healthy eating. In our time together, Kashi has grown sixfold and held the leadership position in the healthy lifestyle category. The relationship that began with a single snack brand has expanded into all aspects of brand strategy and architecture, innovation support, brand creation, naming, and package design.
Widening Kashi’s focus from product to overall lifestyle is our biggest achievement. To do this, we created a brand architecture to manage a master-brand strategy for their heritage line and formalized several key endorsed platforms such as healthy weight management (GOLEAN) and heart health (Heart to Heart). Snack bars, crackers, and cookies have contributed significantly to the brand portfolio, just as Kashi’s expansion to the frozen food aisle has helped fulfill their lifestyle promise. In this business, the most rewarding outcome of our work is a long-term client-agency relationship that seeks mutual benefit and clear business results. We have that in Kashi, a brand that is emulated by many but surpassed by none.