California Natural Products, an organic ingredient supplier, came to us when they were ready to launch their first consumer brand, a natural protein shake named Svelte. Entering a category already crowded with fortified teas, smoothies, sports drinks, and meal replacements meant Svelte had to make a big impression.
To help ensure their success, we created an identity and packaging that communicates to busy, health-conscious women seeking nutrition on the go. Product cases provide a canvas on which to reinforce brand messages. Since Svelte’s launch, the packaging has become very popular with consumers; it was also recognized by AIGA for outstanding print design in 2010. Svelte is now on the shelves of grocery stores like Whole Foods, as well as health clubs across the US, where it “speaks” encouragingly to health-conscious consumers.