Under the leadership of Reverend Cecil Williams and Janice Mirikitani, San Francisco-based GLIDE has supported and uplifted disenfranchised people for decades. We were tasked with evolving their brand to better reflect the organization’s mission, vision, and personality. Following in-depth research, we developed a brand platform with the unique promise, “celebrate humanity to inspire social change.” The corresponding visual identity captures GLIDE’s unconditional love for all, the feel of the surrounding neighborhood, and the uncomplicated power of their promise. The new tagline “Unconditionally,” reinforces the idea of community.
To increase fundraising, we refreshed GLIDE’s primary website and launched their first Facebook application. Our work helped ignite interest in volunteering and donating, with a 15% increase in website traffic and a strong 2010 fundraising season.