We created this brand for Valley Fine Foods from the ground up. A new line of refrigerated chef-inspired pastas, sauces and meals, Three Bridges is the brand that brings chef-crafted recipes to everyday meal planning. The name evokes a sense of place, diversity, and of coming together. Its chalkboard visual metaphor gives the brand the immediacy of a fresh meal at your favorite bistro. Three Bridges enables today’s busy families to consistently prepare a wide range of delicious and nutritious meals simply by stopping at their grocery’s refrigerated section.
We integrated the brand image by leveraging the design system in package design, website design, and throughout the brand’s touchpoints. The overriding brand strategy is a focus on freshness and good living and the brand image reinforces that strategy throughout.