Better Place is on a mission to deliver the world from its dependence on oil-based transportation. The company is building the infrastructure and partnerships for the deployment of zero-emission electric vehicles worldwide. By enabling one simple change—from pump to plug—Better Place has set out to create positive change on a global scale. Inspired by their ingenuity and optimism, we developed a brand platform and identity that capture the hearts and minds of drivers.
An animated logo represents the transformation inherent in the brand’s mission, while a brand video helps dispel the myths of electric car ownership. By utilizing viral and social media, we helped transform the brand into a global grassroots movement. Better Place went live in Israel in 2010, with Denmark, Australia, California, Hawaii, and several other areas coming online soon.