Better Place

Better Place is on a mission to deliver the world from its dependence on oil-based transportation. The company is building the infrastructure and partnerships for the deployment of zero-emission electric vehicles worldwide. By enabling one simple change—from pump to plug—Better Place has set out to create positive change on a global scale. Inspired by their ingenuity and optimism, we developed a brand platform and identity that capture the hearts and minds of drivers.

An animated logo represents the transformation inherent in the brand’s mission, while a brand video helps dispel the myths of electric car ownership. By utilizing viral and social media, we helped transform the brand into a global grassroots movement. Better Place went live in Israel in 2010, with Denmark, Australia, California, Hawaii, and several other areas coming online soon.

Project Services

  • Brand Architecture
  • Brand Identity System
  • Brand Platform
  • Brand Story
  • Business Strategy Review
  • Category Analysis
  • Collateral System
  • Competitive Audit
  • Content Development
  • Corporate Identity
  • Environmental Design
  • Internal & External Research
  • Mechanical Production
  • Merchandise & Apparel
  • Print & Online Campaigns
  • Stakeholder Interviews
  • Touchpoint Analysis
  • Video Production
  • Web Design


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