Plenty changes the experience of eating your fruits and vegetables. Current industrialized farming solves for only one thing: supply. With little interest in what people might prefer, the industry optimizes cost by breeding seeds for resiliency to withstand harsh outdoor elements and long distance travel. Strawberries look good on the outside yet are white and bland on the inside. Greens are so doused in pesticides (even organic), that other chemicals like detergents and bleach have to be used to wash it all off — euphemistically called “Triple Washed.”
Plenty changes all that by locating indoor farms near major cities. Our design work aims to restore the optimism of pure, fresh food grown only minutes from where it’s sold. From the logo to the packaging, we let the product shine while also creating a memorable, iconic brand image.