The world’s best known businesses rely on Equinix’s data center and colocation services to grow, expand geographic reach, improve application performance, and safeguard their digital assets. But in spite of solid business performance, the Equinix brand had become dated and fragmented from new acquisitions.

To revitalize their brand, we interviewed stakeholders worldwide, then developed a brand strategy that positioned the company as a premium destination on the Web. A new logo conveys the ideas of protection and connection, while print collateral and a redesigned website further articulate the renewed brand promise. We also facilitated an employee training program to strengthen the brand internally. Equinix relaunched their brand at dozens of coordinated events in North America, Asia-Pacific, and Europe—all with great success.

Project Services

  • Brand Architecture
  • Brand Platform
  • Brand Story
  • Business & Category Analysis
  • Business Strategy Review
  • Collateral System
  • Competitive Audit
  • Content Development
  • Corporate Identity System
  • Environmental Design
  • Internal & External Research
  • Internal Brand Education & Training
  • Launch & Event Planning
  • Mechanical Production
  • Motion Graphics
  • Stakeholder Interviews
  • Standards Development
  • Touchpoint Analysis
  • Web Design


From the Client

“Addis has provided us invaluable strategic insight with which to guide our new brand. They shared our vision of what the new brand could be from the outset and worked as partners throughout to get the brand launched. The Addis team and Equinix team worked as one and would not accept a new brand that was less than stellar. We’re ultimately very happy with the end-product and thoroughly enjoyed working with each and every member of the Addis team.”

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