Leading a Sea
of Change


In recent decades, aquaculture has sought to meet the demand for fish worldwide, but fish farming has led to negative environmental effects. In an effort to reverse this trend, Chilean-based AquaChile and DuPont partnered to improve fish farming standards. At the heart of their approach is a new diet for farmed salmon, which reduces dependence on wild-caught feeder fish by 75%.

To create their brand, we established a strategic platform and named the company Verlasso—a hybrid of verdad, Panthalassa (the original super ocean), and archipelago. The brand identity and visual elements illustrate Verlasso’s advocacy role in the industry, while their website and collateral keep pace with PR outreach. The site also serves as a destination for aquaculture dialogue. Verlasso now has the industry presence they need to tell their story and promote long-term change.

Project Services

Brand Identity System

Brand Platform

Brand Stewardship

Brand Story

Category Analysis

Collateral System

Competitive Audit

Content Development

Corporate Identity

Environmental Design

Launch Planning

Mechanical Production

Merchandise & Apparel

Naming & Identity

Standards Development

Touchpoint Analysis

Video Production

Web Design


CLIO Award Winner - Silver

PRINT Regional Design Annual Winner

Related Posts

CommArts features Verlasso as the Webpick of the Day, Jan 2012

A new category of farmed salmon, Sep 2011

Back To Top