The world’s best known businesses rely on Equinix’s data center and colocation services to grow, expand geographic reach, improve application performance, and safeguard their digital assets. But in spite of solid business performance, the Equinix brand had become dated and fragmented from new acquisitions.
To revitalize their brand, we interviewed stakeholders worldwide, then developed a brand strategy that positioned the company as a premium destination on the Web. A new logo conveys the ideas of protection and connection, while print collateral and a redesigned website further articulate the renewed brand promise. We also facilitated an employee training program to strengthen the brand internally. Equinix relaunched their brand at dozens of coordinated events in North America, Asia-Pacific, and Europe—all with great success.