In recent decades, aquaculture has sought to meet the demand for fish worldwide, but fish farming has led to negative environmental effects. In an effort to reverse this trend, Chilean-based AquaChile and DuPont partnered to improve fish farming standards. At the heart of their approach is a new diet for farmed salmon, which reduces dependence on wild-caught feeder fish by 75%.
To create their brand, we established a strategic platform and named the company Verlasso—a hybrid of verdad, Panthalassa (the original super ocean), and archipelago. The brand identity and visual elements illustrate Verlasso’s advocacy role in the industry, while their website and collateral keep pace with PR outreach. The site also serves as a destination for aquaculture dialogue. Verlasso now has the industry presence they need to tell their story and promote long-term change.
In addition our work and partnership with our client Scott Nichols helped propel him to be named Seafood International’s 2015 Marketer of the Year.