Can you give us a viral video?

Yes….no….it depends.

Creating a viral video is not a strategy, but creating great content that people want to share is. While it is impossible to predict what goes viral, a brand can strive to create meaningful content that can start a social conversation. Whether it is educational, entertaining, or inspirational, sharable content needs to connect to the culture and align with your brand values and voice.

Also, great content almost always requires some significant investment. From idea development to production, content that can go viral requires the time and resources to produce something worth sharing.