Creative Partner for Progressive Brands

Do you do spec work for agency reviews?

Generally, no. But, it depends on the scope and specifics of the project and proposal process. We want to work with clients who realize good work takes time and ideas are valuable. Having a small group of agencies answer several key questions to gauge how they think makes sense to us.

Asking agencies to do the project in advance makes no sense to us and, we believe, does not serve the interest of finding the best parter. Such a process favors the firms with time to constantly pitch. You know, the ones that aren’t so busy. Does that describe the best firms? Plus, the pitch team may not be the team you get once you award them the business because that team’s on to the next free pitch.

Finding the best fit takes time, openness, and chemistry. Take the time to vet the firms. Spend time with them. Talk to them. You’ll find the people you want to work with.

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