What should my RFP cover?

Our favorite RFPs tell us what keeps you up at night. What’s the issue you need to solve? The tactics or deliverables don’t have to be determined because choosing those tactics are part of the assignment. Of course, this makes comparing proposals difficult but may lead to the most creative outcomes.

But, if the deliverables are predetermined, please tell us the reasons for initiating the project, the anticipated scope of the work, timing guidelines and key dates, overview and next steps of the RFP process, and – if at all possible – an idea of the project budget parameters. Budget guidance early in the process makes life far easier for you and the agency. Letting the process determine the budget is painful for all involved.

We’re happy to get on a call and talk at any point in your RFP process.