What are your capabilities?

Large companies tend to use multiple agencies, each with a particular specialty. Then the CMO has to motivate the roster to collaborate in the hopes of leading to a single-minded brand image and meaning. Small companies tend to rely on one firm to do a greater array of tasks, knowing quite well that the firm is faking its way through a number of their listed capabilities. Neither situation is ideal.

After many years of client side and agency side experience, we think there’s a better approach. At Addis, strategic thinking and core creative is done in-house by our team that’s been together for many years. Then, we tap into the network we’ve amassed over the years for specialized execution. Everything is integrated as it’s managed by the authors of the core thinking. We reach out to our partners for such things as media buying and video execution.