Why hire Addis rather than a strategy-only firm?
From our experience, strategy and creative work best if done in a unified and integrated way. Brilliant strategy will fail without creative that brings it to life. And, design is just decoration if not grounded in a strategically intelligent manner. Our brand strategy work is not an academic exercise to create a deck for the board, only to be cast aside when the creatives come into the picture. In fact, our teams include strategists and creatives from the very beginning of every assignment.
The best brand strategy emerges when creatives have a stake in it. That’s why see brand strategy as a creative process with an eye to how it can be visualized and expressed. Tone, personality, and compelling positioning come from this process — a process that trusts strategists and designers to co-create.