Noll & Tam
This Bay Area architecture firm has developed a thriving practice focusing on building school campuses, libraries, and other publicly funded spaces. They used their 25th anniversary as a milestone to evaluate what enabled them to enjoy their success to date, and more importantly, articulate the enduring values of the brand to ensure they remain relevant and continue to be effectively communicated in the marketplace.
We employed an approach that combined competitive research and interviews with employees, clients and advisors to develop a brand platform.
While it was determined to retain the original name of the firm, we developed a new brand identity system and redesigned their website to more effectively visually represent the new platform which exalts the optimism of their people and uniqueness of their vision.